Walking on the Moon in VR with Lunatick
Few people have actually walked on the lunar surface – 12 to be exact. Lunatick is your chance to follow in their footsteps and walk on the moon in VR. It’s been 50 years since the first …
Chris Milk on Storytelling in AR and VR
Take a look at Chris Milk’s recent interview with TheWrap on Storytelling in AR and VR. The innovative director and immersive artist is the CEO of the VR tech and entertainment company, Within. Other companies have …
Climate Change in Mixed Reality on The Weather Channel
The latest work of the Weather Channel tackles climate change in mixed reality. We’ve highlighted their work before on hurricanes, floods, and tornadoes. This time, we get a visualization of Charleston, South Carolina in 2100. The …
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Lessons Not Learned: Google Cancels AI Ethics Board
Thinking of setting up an AI ethics board? Google offered a quick lesson the past two weeks on how not to tackle the ethical questions in artificial intelligence. On March 26th, Google announced the formation of …
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Feelreal – Smell in VR Arrives on Kickstarter
We’ve written a lot on the need for better haptic feedback in VR. The Feelreal mask prototype has been around for a while but it is finally making its debut on Kickstarter on April 9th. As …
Elbedome: Europe’s Largest VR Lab
If you like virtual reality or 3D experiences, then Europe’s largest VR lab is definitely where you want to be. It would be a storyteller’s or gamer’s paradise, except that the facility is designed for use …
VR Challenges: Cost, Social Element and Health Concerns
A recent YouGov survey shows that VR challenges to adoption remain – with cost leading the way. Basic familiarity with the technology has grown slowly with a third of adults saying they know something about VR …
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It’s Finally Here – The New Valve VR Headset
It’s been a long wait with endless rumors, but the new Valve VR headset is finally coming. 2019 is turning out to be the year of new HMDs, and we’re not close to halfway through. HP’s …
The HP Reverb VR Headset Sets a New Standard
You might have overlooked the new HP Reverb VR headset last week with all the HMDs at GDC 2019, but the company just set a new standard in Windows Mixed Reality platform headsets. As Sol Rogers …
The Ethics of a Brain-Computer Interface in VR
There was no better way to wrap up the GDC 2019 conference than Valve Software’s Mike Ambinder talking about a brain-computer interface in VR. No need to worry about any immediate developments in BCI (as it’s …
Burger King’s Innovative AR Campaign – “Burn That Ad”
Burger King’s innovative AR campaign proves that while we wait for inexpensive augmented reality glasses, you can do creative immersive tech advertising through Smartphones. It shows how engaging AR marketing can be and gives you a …
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