VR, AR, and AI in our Future
Augmented reality (AR) enhances our environment by overlaying it with digital data and objects. AR is already transforming social media with Snap and Facebook at the forefront of AR modifications of selfies and landscape images. Both Apple and Google have developed innovative AR platforms (ARKit and ARCore) which are precursors the operating systems of future AR Glasses that will most likely be available in 2020.
In 2016, Pokemon Go became the first highly popular game to utilize a rudimentary form of augmented reality. Its ability to shape human behavior even then says much about the power of gaming as it does AR applications.
Practical applications of AR were initially developed for military heads-up displays, long before its appearance in consumer applications. Creating consumer-friendly AR Glasses has remained a challenge due to design factors, lens technology, and battery life. In the meantime, Google Cardboard-like DIY kits are available along with a few inexpensive headsets that rely on our Smartphones. Google’s Project Tango, which offered room-mapping of interior spaces, was originally designed as an AR platform only to be replaced by ARCore once the focus turned to the use of AR on Smartphones.
Augmented Reality is already finding use in the work environment for eLearning training and retail applications in shopping. It has vast potential in K-12 and Higher Education learning environments but is still waiting on the release of user-friendly AR Glasses.
Take a look at the AR moon landing app, a project from The John F. Kennedy Presidential Library in Boston. The app commemorates the upcoming 50th anniversary of the Apollo 11 trip to the moon and …
Read more Innovative AR Moon Landing App from the JFK Library
We tried out nReal’s AR Glasses at the Augmented World Expo (AWE) in Santa Clara last week and were impressed. By both AWE and nReal’s glasses. Celebrating its tenth year, AWE has suddenly become a massive …
Augmented World Expo takes the stage again this year, marking its tenth anniversary. A lot has happened since AWE’s formative years when it was a much smaller conference. It now hosts over 7,000 attendees, 250 exhibitors, …
If you find yourself near Boston this summer, check out the largest AR art exhibit in America. Go see it for the art. See it for the ways AR can create art and cultural experiences across …
Read more Boston the Site of the Largest AR Art Exhibit in America
First, Lenovo, now a new Google Glass AR announcement. This is turning out to be a week for augmented reality glasses. Anyone else waiting in the wings? You remember Google Glass. That first plunge into wearables …
Verizon is making news with ThirdEye’s smart glasses for 5G mobile. The little-known company’s AR Glasses were unveiled at CES 2019 this year, though they showed up in last year’s APEX EXPO (an airline travel event) …
Take a look at Chris Milk’s recent interview with TheWrap on Storytelling in AR and VR. The innovative director and immersive artist is the CEO of the VR tech and entertainment company, Within. Other companies have …
Burger King’s innovative AR campaign proves that while we wait for inexpensive augmented reality glasses, you can do creative immersive tech advertising through Smartphones. It shows how engaging AR marketing can be and gives you a …
Read more Burger King’s Innovative AR Campaign – “Burn That Ad”
The CNN Magic Leap app is out, and we’re underwhelmed. You’ll be able to pop on your Magic Leap One headset, sit down at your breakfast table and . . . watch the news. Seriously. And …
Read more CNN Magic Leap App – Lots of Potential, No Immersion
Jump Simulation is distributing a wonderful AR activity book to children at OSF HealthCare Children’s Hospital of Illinois. The 22-page, 3-D interactive coloring-activity book focuses on anatomy and relies on an AR app on a Smartphone. …
If any company can grasp the potential of AR play spaces, it has to the privately held Danish firm LEGO®. They understand how to create compelling experiences for kids and adults. Even the splash page of …