Pokemon Go - Archives | Digital Bodies

New AR apps have been in the news recently with the announcement of an augmented reality app by Shazam. And Blippar just won the “Best App for Virtual or Augmented Reality” at the Global Mobile Awards …

Augmented Reality

Pokémon Go is a Game Changer for Augmented Reality

February 3, 2020August 4, 2016

If you want to understand the future impact of augmented reality, there’s no better place to start than Niantic’s wildly popular Pokémon Go AR game. This is not to say we have enough Stardust to wrap our …

Virtual Reality

Does VR Need a Hit? No, We Have Hardware Problems

July 27, 2018July 31, 2016

Does VR need a hit experience? One that blows away the audience? That’s the question asked by TechCrunch in Jon Evan’s article, “VR Needs a Hit.” It’s a fair enough question, but misses the basic point …

News, Media, and Events

Maya Georgieva is quoted in The Economist on Using augmented reality in marketing.

Join us today at the iLRN Conference where we'll present as co-authors the Executive Summary of the State of XR Report at 1:00pm (EST), June 23rd - immersively in VirBELA.

Maya Georgieva is quoted in The Atlantic It’s Cool to Look Terrifying on Pandemic Instagram on the use of AR during the Coronavirus.

Emory Craig did a keynote at the GESSDubai Conference in Dubai, UAE, "Reinventing Learning for the Future: A World of Virtual Reality and AI Avatars."

Emory Craig spoke at the XR in Education Summit at Yale University on "The Future of XR."

Maya Georgieva was on a panel at the Saleforce conference, "The Evolution and Power of Disruptive Technologies" in San Francisco.

We'll be at the EDUCAUSE Annual Conference in Chicago with a Preconference workshop and other sessions the week of October 14th.

We'll be at the OC6 conference and reporting on the latest news from Oculus in San Jose on Sept. 25th and 26th.

We're on an XR and Learning panel at the The Chronicle of Higher Education and HP Leadership Summit, September 17, 2019, at The City University of New York (CUNY) The Graduate School.

We're at several conferences this summer, including AWE, SIGGRAPH 2019, and Singularity University's Global Summit.

We're delighted to be joining faculty in the College of Nursing at Sacred Heart University for a full day Professional Development Workshop, "Augmented and Virtual Reality Applications in Nursing Education." June 2019.

Ready for a discussion on "Ethics and Digital Fluency in VR and Immersive Learning Environments"? Join us at the NYS-CIO Conference in June 2019.

AR? VR? XR?

There are multiple terms covering the broad spectrum of immersive technologies from AR, which superimposes data and images on the user’s space to VR, which is a digitally simulated immersive environment where users can look, move around, or interact with virtual space or objects. Mixed Reality (MR) is a hybrid of the physical and the virtual that feels more immersive than AR since digital entities can be occluded by objects in the real world. And then there is XR (or Extended Reality), which is an umbrella concept covering augmented, mixed, and virtual reality. XR does not refer to specific technologies but how the entire category of immersive technologies extend and enhance human experience.

Terminology is organic and fluid, more an act of convenience than accuracy (especially in technology). A good example is the portable computer you hold you in your hand but continue to refer to as your “Smartphone.”